Multimedia design

Pitch deck - OpenBlend

OpenBlend needed to create a consistent pitch deck that resonated with their value proposition, articulated the problem they solve and how they solve it, and also enabled them to onboard new sales members quickly and easily.

Working closely with the CEO and CCO, we refined the story and content, before designing a deck that really enhanced their ability to pitch.

"Jemma has a unique ability to bring words to life through design. She has dramatically improved how we articulate the problem we solve, how we solve it and bring each aspect of our product into the buyers day to day world. The breadth of her ability also ensures a seamless, collaborative and highly effective process. Dealing with one very capable person who helps shape the scope, set the timelines, and then actually delivers the design is superb for efficiency and continuity.   I’d recommend anyone to work with Jemma who wants to get straight to the point and achieve a very high quality output. She is also great fun to work with!"

Anna Rasmussen, CEO & Founder, OpenBlend

'Why us?' deck - Loxley Investment

Working with a fund management start up to develop a new brand aimed at modernising investment funds and evoking the feel of a luxury product.

We made the decision to remove all imagery from the deck, and adopt a minimal design, utilising colour and space to emphasise and draw the viewer in.

Survey presentation - Argentex

Presenting the results of a company survey in an easy-to-understand way, that ensured an accurate interpretation of the survey results, and a compelling story.

"Jemma has been an invaluable resource for our marketing team over the last couple of years. Her combination of creativity, project management, and people skills means that not only is each asset beautifully designed but all stakeholders are on board and tasks are always completed on time. I couldn’t recommend Jemma more highly."

Regina Malzburg-Collins, VP Marketing, Argentex

Visual Identity - Loxley Investments

Understanding and clarifying the founders vision, values, and target audience enabled the creation of a visual identity that really belonged to the company and ensured it stood out from the crowd in a busy marketplace.

Brand Guidelines - OpenBlend

With no in-house designer OpenBlend was seeing its brand become more and more disjointed.   They needed a simple kit to share with agencies and internal staff keeping everyone aligned.  I simplified colour palettes, chose one font, gave examples of what good looked like (and what not to do) and made sure all assets were linked to the guidelines so everyone could find them easily.

The result has been a team who is now able to create great on-brand content, and brief agencies efficiently, all resulting in a stronger brand identity.

Multi asset imagery - OpenBlend

OpenBlend needed imagery for a new website, but it was important that this imagery could also be used across multiple assets, from pitch decks to socials posts.

The imagery had two primary goals:
- Give a visual insight into product features (which also ensured it was clear to viewers that they were a software product!)
- Communicate that impactful 1:1 conversations are what drives engagement and performance.

Using a mixture of product imagery, emotive people photography and simple shapes, I created a set of over 40 images that gave a real flavour of what OpenBlend does, and how it does it.

Playful imagery - Children's lifestyle brand

A children's lifestyle brand wanted a set of images that helped bring personality to their brand, and was reflective of their ethos of 'imaginative play.'

By using their products I created a set of fun and playful characters that could be easily adapted and animated, whilst also showcasing all their brilliant children's products.

Evolving brand imagery - Radcliffe Group

Radcliffe Group had worked with an agency to create a set of brand guidelines, but there were many gaps in how this would practically be implemented.

By working with multiple stakeholders across the business I was able to understand their needs and how the imagery could support their messaging and communication. The imagery created could be used across multiple applications, from powerpoint presentations to web and socials, and easily replicated when additional imagery was needed.

"Working with Jemma was a really enjoyable and straightforward experience.  She listens, communicates ideas clearly and has exceptional design skills.  Her ability to expand creative thinking and run a project smoothly makes her an invaluable resource."

David Ramsey, CEO & Founder, Radcliffe Group

Website Design - Child Protection Research

Large amounts of research relating to child protection exists, but navigating this research was not easy, meaning that it was hard to ensure the right people could find the information they needed to make a difference. There was also a need to communicate the gaps in research, and while an Evidence Gap Map had been created, it needed to be shared in an easy to understand way.

By clarifying the goals of the website, the users and their needs, plus the key modules that were required to meet these needs, we were then able to create a set of working greyscale prototypes that let us really test user journeys and ensure we built a website that could make a difference.

"Jemma helped us to specify what this website was really for: its audiences and what we wanted to achieve with them. Her clarity and ideas were really helpful." 

Caroline Fiennes, Founder, Giving Evidence  (working on client project)

Product design - OpenBlend

As a progressive piece of software, OpenBlend transforms the way people work by structuring meaningful conversations between managers and their direct reports.

Working with them from the discovery stage of user feedback and prototyping, through to the delivery stage of final designs and requirements, I was able to help create features that were truly used and valued by customers.